THINK

Strategic thinking is what makes a project successful. These projects outline the who, what, and why behind some of the projects I was a part of.

EVENT PLAN

My Public Relations class planned the Creative Communication Info Night in 2018. I submitted an event plan for the event (the final event plan combined all the plans our class submitted) and led the printed materials team for the event. My team designed and printed the signage and programs for the event. You can read the full event plan here. 

LOVECRAFTED

Lovecrafted is a pre-Valentine’s Day pop-up shop showcasing  eight of Winnipeg's independent designers. I created a website, Facebook page, Twitter account, YouTube channel, and Instagram page to promote the event. I made promotional videos showcasing the makers. The event was at Forth, Winnipeg on February 10, 2018. The event is for women between the ages of 21 to 45 who want to buy a Valentine’s Day gift for themselves (or their loved ones) that was Made with Love. Through this project, I hope to show Winnipeggers the craftsmanship behind an original product and encourage them to buy from small businesses. You can find out more about the project at Lovecrafted.net. 

CONTENT MARKETING PLAN

I created a content marketing plan for Nine Circles Community Health Centre for a school project. Since their target public has limited access to internet, social media, and may not have post-secondary education, I proposed creating a card game that educates them about sexually transmitted infections in an easy-to-understand and fun way. 

MARKETING PLAN

The Flower Lady is a traditional Winnipeg flower shop. I created a branding strategy for them to attract millennial shoppers through social media and online. You can read the strategy here.